![]() Make these goals SMART meaning they should not just be distinct, but measurable, within reach, relevant, and time-bound. Why do you want to market on these forums? What is the end-product of your efforts? Do you plan to increase website traffic, promote a product, or contact customers?Ĭhoose social media goals that enhance your business’ strategic goals. The first key element of a successful social media strategy is a realistic and relevant marketing goal. Like many businesses, you might have a social media presence but have no defined goals that help measure your strategy’s success. How to design a brilliant social media strategy 1. ![]() Grow your web traffic rates via content distribution.Increase your customer engagement rates.A well thought out social media strategy can: Your social media strategy is a blueprint that takes into consideration, all the details, and processes that govern brand social media activity.Ī good social platform game plan should answer questions regarding the when, who, what, and why your brand should interact with the internet community. Consequently, every business should not only have a social media presence but a strategy as well. This is the reason why, over 72% of all savvy marketers, use these internet mediums to access and build the most loyal of fan bases.ĩ2% of businesses that have robust social forums following can attest that these online podiums have increased their brand’s online visibility. These platforms are also very critical to the discovery of new services, goods, or brands because 33% of all buyers unearth novel items from social media. A humor laden 140 characters or less tweet can lead to massive exposure on Twitter, an achievement that would take other forms of advertising, very large budgets to achieve.ĭata shows that product information on social media platforms influences the shopping habits of at least 75% of American consumers. Social media is a formidable channel for building brand loyalty. You need your clients to be so fascinated with your brand that they should not just buy your goods or services but identify with your business’s ethos. The only reason, however, why you should go to great lengths to create a cool logo or place promotional advertisements is to strengthen or grow a loyal customer base. ![]() Unfortunately, many business owners only equate their brand to its visual identity, its tagline, and its logo. This article broaches all these questions and presents you with examples of real-life brands that have excelled at their social media approach, by playing by the rules and at times, going into uncharted social media waters.Īmazon’s founder Jeff Bezos once said that a major determinant of your brand’s potency is what people say about it when you are out of the room.Should your social media strategy stick by the rules of the trade and only use tried and proven platforms? Should you innovate and use unconventional platforms?.Are your social media followers a mirror image of your potential customer? Strive to understand who your target audience is.Find out how SMART goals eliminate the influence of vanity social media metrics. A good social media strategy should have a measurable end goal in mind. ![]() How can you utilize social media platforms to make your brand talk of the town? The best social media strategy should not focus on lead generation but on building brand loyalty.
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